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  • Writer's pictureSophie Green

Why is Social Media Marketing important for your business?

Do you think you should be on social media but don’t know where to start?

Social media is a powerful platform.

Majority of people already know that social media marketing is extremely important in today’s digital world. Social media platforms are not only used for social networking, but also for having an online presence as a business.

Here are 3 reasons why social media marketing is important for your business⬇


Reason 1: You get to tell your story.

When your business has an online presence on any social media platform, you will be able to tell your story, inspire your following through your successes and failures, and connect with them on a personal level.

People in the digital world are becoming more intrigued. They may come across your profiles and want to know more about your business. Through your platforms, you can create awareness about how you got to where you are, by the hard work you put in. This helps with building trust and two-way conversation, and helps to open the door to significant growth.

Reason 2: Social Media is very, very POPULAR!

I’m sure if you asked anyone how much time they spend on social media, their answer would probably be, “I have no idea”. It’s obvious that social media has become part of our daily existence. Actually, many people can’t go a full day without scrolling through their social media. An advantage for your business!

Did you know that 4.62 billion people around the world now use social media? Crazy, right? (

Social Media has rapidly increased, especially over the past couple of years. They have become spaces for people to share their opinions and creative ideas. You don’t need to be a huge social media guru to know that Facebook, Instagram, Tik Tok, Twitter (the list goes on) have become really popular for businesses and their growth.

Reason 3: You can quickly grow your audience with a small budget.

Social media sites add algorithms. Put simply, they automatically filter which social media posts make the cut, and which don’t. You can grow your business by providing consistent content and interacting with those who take interest. Take comfort in knowing that, there are a number of businesses who have not spent a single penny on social media advertising, only with the help of intriguing content and engagement.

However, consistency is key and be patient! Even though this option is 100% free, it is a slower process. Most social media advertising is cheap, so you can take advantage of the low-cost to promote your content, increase your audience and grow your business at a quicker pace! It’s up to you!

Don’t sit on the social media sidelines. Jump on it! Find the right platform for your business and start sharing!

If you are needing help to set up your platforms or create content, Wild Grace Associates can help. We offer monthly packages that can help you build your social presence and tell your story. Book in a discovery call to see how we can best support you.

Signing on,

Photo credit: Pexels


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